Our Story

Born from Resilience

Viva Emerie, founded by Ramatu Fofanah (Ramluv) in 2021, is a women’s clothing brand born from resilience and reimagined as refined, versatile design.

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Ramatu’s journey began in Sierra Leone, where she grew up during the civil war and once owned only seven garments. From that scarcity, she discovered the art of adaptation transforming a single piece into endless possibilities. That spirit of versatility became the foundation of her design philosophy.

The Making of a Vision

At 15, Ramatu refined her styling by designing looks for beauty pageant contestants with only a limited wardrobe. In college, she launched fohstyling, a fashion blog dedicated to reinventing outfits from a single garment. Those early experiments carved her belief: true style lies in intentionality over excess.

Design Ethos: One Piece, Ten Ways

Guided by a love of architecture, each Viva Emerie piece is built with structure, balance, and movement in mind. Our silhouettes draw on line, geometry, and spatial harmony; forms daring yet refined, engineered to hold their shape through every reconfiguration. The same principles that give a structure its integrity give a piece its versatility: one design, endlessly reconsidered, always resolved.

More than Fashion

Viva Emerie is proof that limits make you sharper, not smaller. What started as one dress worn ten ways is now a wardrobe built the same way; pieces that move with you instead of sitting in a closet.

**Remember, the first and last thing you must always wear is CONFIDENCE**