Remember, the first and last thing you must always wear is CONFIDENCE

Our Story

 

 

Born from Resilience

Viva Emerie, founded by Ramatu Fofanah (Ramluv) in 2021, is a women’s clothing brand born from resilience and reimagined as modern luxury.

Ramatu’s journey began in Sierra Leone, where she grew up during the civil war and once owned only seven garments. From that scarcity, she discovered the art of adaptation transforming a single piece into endless possibilities. That spirit of versatility became the foundation of her design philosophy.

The Making of a Vision

At 15, Ramatu refined her styling by designing looks for beauty pageant contestants with only a limited wardrobe. In college, she launched fohstyling, a fashion blog dedicated to reinventing outfits from a single garment. Those early experiments carved her belief: true style lies in innovation over excess.

Design Ethos: Architecture & Movement

Guided by a love of architecture, each Viva Emerie piece is crafted with structure, balance, and movement in mind. Our silhouettes draw upon lines, geometry, and spatial harmony wearable forms that feel daring yet refined, versatile yet luxurious.

More than Fashion

Viva Emerie is a statement of strength, adaptability, and connection. We transform the everyday act of dressing into a daily act of empowerment.

 

**Remember, the first and last thing you must always wear is CONFIDENCE**